Your Roadmap

Marketing
Estate Planning Services

Join a network of ambitious leaders and take your career to the next level with expert coaching and a supportive estate planning education community.

Join the Community
Phase I — Enroll Phase II — Build Phase III — Credibility Phase IV — Scale
Phase I

Enroll & Setup

Step 1
Choose Your Membership Level

Decide between the Inheritance Specialist or Legacy Advisor — each designed for a different level of engagement and compensation.

Entry Level
Inheritance Specialist
$697
$400 per completed estate plan
(based on tiered plan pricing) • $10/mo use fee
Educational content & video library
Legacy resource library & guidebooks
Marketing suite
Estate plan creation services
50% off CLS™ Designation Course
Inheritance Specialist — $10/mo
Core access
Video Library
Booklets & Guides
Resource Library
CLS™ Designation Course
$395 standalone
Inheritance Specialist — 50% off
Legacy Advisor — Included in membership
Step 2
Complete Onboard Training

Access and study the advisory team's training modules covering estate planning fundamentals, probate avoidance, asset protection, and how to position yourself as a trusted estate planning resource. Review all educational videos, marketing content, and legal/financial reference materials provided.

Schedule Training & Marketing Call
Study probate avoidance basics
Watch topical videos
Phase II

Build Your Presence

Step 3
Define Your Target Audience

Identify property-owning families in your market — particularly those with real estate assets who may be concerned about probate, creditor claims, inheritance concerns, or ensuring a smooth transfer of wealth to heirs. Investors and business owners are also strong prospects.

Existing Client Base Property Owners 45+ Investors & Landlords Families with Children Deeds Personally Titled Business Owners

Key Point: You're not selling estate planning services — you're becoming the realtor who understands estate planning, which is a meaningful differentiator. The marketing materials are provided, so the main job is identifying the right people in your existing database, clients, friends and family and starting educational conversations.

Step 4
Launch Marketing Outreach

Use the program's media-driven marketing materials to reach prospects. Share educational content about probate avoidance and legacy planning through email campaigns, social media, community events, or direct mail. Position yourself as an estate planning-informed realtor — not just a home seller.

Deploy provided marketing content
Host or attend community events
Post educational videos
Email existing clients
Step 5
Have Introductory Conversations

When a prospect shows interest, have a brief educational conversation about the risks of probate and the value of a proper estate plan. Your goal is not to provide legal advice — it is to educate and identify qualified families who would benefit from a 5–10 minute phone consultation with an estate planning advisor.

Ask qualifying questions
Explain probate risks simply
Gauge interest in estate planning
Phase III

Build Your Credibility

Step 6
Schedule the Discovery Call

Facilitate an introduction between the qualified family and your estate planning advisor via a 5–15 minute discovery call. This is the core handoff in your role as a Referral Realtor. The advisor takes over from here to move the family forward to design their estate plan.

Book discovery call
Brief the family beforehand
Confirm estate plan advisor availability
Step 7
Support Clients Through the Estate Plan Process

Stay engaged as the family works with the network of estate planners, legal experts, and financial advisors. You represent the client's real estate interests during this process. Any property transactions that arise — buy/sell sales, transfers, title work — are your opportunity as their trusted realtor. Get introductions to the family beneficiaries, trustees, and other family advisors for additional leads.

Maintain regular client contact
Assist with property-related needs
Track plan completion for compensation
Phase IV

Grow & Scale

Step 8
Activate Your Referral Tree

During the process of the family plan we begin setting the table for referrals as a core part of plan execution. After a family completes their estate plan, getting introductions to relatives, beneficiaries, trustees, executors, and witnesses continues — all of whom are natural prospects. This referral tree is where the program scales. Each satisfied family can open multiple new relationships organically.

Request warm introductions
Send follow-up thank-you notes
Stay top of mind with family and beneficiaries
Step 9 — Legacy Advisor Only
Enroll Other Realtors

If you are a Legacy Advisor, refer other realtors into the program to earn 15% affiliate enrollment income and $100 from their clients' plans. Share your results and the value of the program with colleagues in your brokerage or professional network. Each new affiliate you enroll creates a passive supplemental income stream.

Share your results with colleagues
Refer realtors in your brokerage
Build passive affiliate income
Your Next Step

Your Next Level of Success Awaits

Join a network of ambitious leaders and take your career to the next level with expert coaching and a supportive estate planning education community.

Join the Community View All Plans →